It was a fairly straightforward approach.”ĭesert Diamond Casinos, however, looked at the Westgate Entertainment District as a whole. “Everybody else, their talk measured the value of having the name on the arena. “We knew that when we made the business decision to part ways with the Coyotes - the existing naming rights agreement was with the Coyotes, not with the city - that we’d have to go out and find a new partner,” Phelps said. Phelps said he was impressed with what Desert Diamond Casinos was willing to bring to the table. “We believe it’s the perfect partnership for us, given the location and the amenities that continue to grow in Glendale at the entertainment district.” “We now have Desert Diamond Arena and casino there, State Farm Stadium and four exits (off the Loop 101) that take us to the sports and entertainment district,” Bean said.

We want to be part of that and be known as part of that.”īean said he believes there are “great synergies” at the sprawling Westgate Entertainment District that includes the arena. We have the bars and the restaurants and entertainment outlets. “Our (casino) location is right there in the Westgate Entertainment District and our approach is to partner with and not compete with the Westgate folks.

“It’s something that means a lot to us,” said Mike Bean, chief executive officer of Desert Diamond Casinos & Entertainment.

Financial terms of the deal were not disclosed. Glendale City Manager Kevin Phelps said the 10-year agreement came with an opportunity to renew for an additional 10 years. (Courtesy ASM Global)ĭesert Diamond Casinos & Entertainment and ASM Global forged a partnership that sees Glendale’s 18,000-seat facility renamed as Desert Diamond Arena. DESERT DEAL: Desert Diamond Casinos has gaming properties in Tucson, Sahuarita, Why and Glendale.

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